• Technology Boot Camp & Marketing Classes

    EICDo you want to acquire leads, increase sales, or simply gain a new skill that can help you grow and advance in business? Then consider EIC. We offer a range of affordable business and marketing classes that can help you master the basics and become social media savvy. Taught by experienced industry professionals, that will help you learn how to leverage social media, track results through Google Analytics and protect your computer. Enroll in a single class or purchase a package, but don’t wait. Seats are limited to 14 students, so sign-up today.

    Sign up for a 5-part technology boot camp that will set you on the path to global visibility and teach you to effectively utilize the Internet in marketing your business. Enroll today!

    View the latest schedule.

    New Programs!

    MARKETING FOR YOUR SMALL BUSINESS BUILDING A STRATEGIC MARKET PLAN
    Tired of marketing on the fly? Not sure if your marketing efforts are even effective? Not certain where to begin? Then this course is for you! Learn how to develop a marketing plan—that essential roadmap to guide all of your marketing activities. We’ll cover all aspects of planning, including Situational Analysis, SWOT Analysis, Objectives, Strategies, Tactics, and Measurement. Perfect for small business owners, entrepreneurs or anyone that wants to become a more effective marketer.

    INTRO TO DIRECT MARKETING
    The world has moved online, but not entirely. Direct marketing, including direct mail, is still an effective weapon in the contest for generating leads and sales. But where do you begin? What exactly is direct marketing? And what do you need to know? This course will teach you the essentials of direct marketing, including mailing list basics, offer strategy, creative principles, media types, and direct marketing math, so you can develop effective direct marketing campaigns—and more specifically direct mail— that will allow you to generate a return on investment. Perfect for small business owners and ad professionals.

    WHAT IS FACEBOOK HOW TO USE IT
    Are you interested in learning how to use Facebook, but don’t know where to begin? Are you curious about why Facebook is so popular? Connecting and sharing with friends and family is the primary purpose of Facebook. This course will teach you how to create, use, and maintain a Facebook page, including understanding Facebook privacy policies and settings, with easy step-by-step instructions. At the end of this course you will have created your own Facebook page and know how to navigate through it. You do not need to have a Facebook page setup to take this class.

    Enroll today!

    For more information on any of these programs, please contact:
    Sylvia Elsayed, Director
    412.482-3381
    selsayed@ccac.edu

    Energy Innovation Center
    1435 Bedford Avenue
    Pittsburgh, PA 15219