Hospitality Sales and Marketing
FLR-203
Credits: 3
Department: FLR Foodservice, Lodging, and Recreation Management
Subject: Foodservice, Lodging, and Recreation Management
This is a course in the market analysis of media including: space and outdoor advertising, radio, TV, direct mail and other publicity aids. Both in-house and outside selling are discussed. The course topics include affiliations and allied agencies, individual room business, group business and sales incentives such as specialized facilities, food or beverages.